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Why Split Testing Is Important In Affiliate Marketing

September 29, 2017

Each click on a website is a data point from a potential customer. Affiliate marketing involves selling products and services for another company or individual for a percentage fee of sales made through an affiliate marketer. Split testing has become an important tool for testing conflicting opinions on products and services.

Conflicting opinions can be put to the test with split testing methodology, and visitors to a website will inform the final decision on the best design to sell a product. Split testing is a controlled method of randomized experiments with the goal of improving traffic and websites metrics such as clicks, form completions or purchases.

Conflicting opinions can be put to the test with split testing methodology, and visitors to a website will inform the final decision on the best design to sell a product. Split testing is a controlled method of randomized experiments with the goal of improving traffic and websites metrics such as clicks, form completions or purchases.

Incoming traffic to the website is distributed between the original (control) and the different variations without any of the visitors knowing that they are part of an experiment. The tester waits for a statistically significant difference in behavior to emerge. The results from each variation are compared to determine which version showed the greatest improvement and promise. Seemingly subjective choices about web content can be made objective using split testing since the data collected from experiments will either support or undermine a hypothesis on which design will work best.

A testing platform can easily measure ROI (return on investment) because tests are created with a quantifiable goal in mind.
Split testing tools allow for variations to be targeted at specific groups of visitors, delivering a more tailored and personalized experience. This improves the web experience of visitors through testing, as indicated by the increased likelihood that they will complete a certain action on the site. Bear in mind; one doesn?t need to provide any ongoing support or services to your referred customers.

Once they?ve been referred, the operator/merchant takes care of the customer loyalty and up-sell marketing campaigns. Some split testing best practices include:
-Elimination of WebPages to create fewer page elements and distractions from the conversion goal
-Tests are received differently depending on the audience; focus on the targeted audience.
-Test with the overarching goal of the website, not the goals of individual pages; aim for the maximum global result.
-Provide symmetric and consistent experiences: make testing changes consistent throughout the visitor flow to improve conversions at every step of the process

Split testing enables an affiliate marketer to pursue products with great potentials thereby increasing sales. Within WebPages, nearly every element can be changed for a split test. Marketers and web developers may try testing customer response to services they advertise as habitual testing for a website owner or business helps to build a culture of data-informed decision-making that takes into cognizance audience preferences.

The truth is affiliate marketing has no limits, the more traffic one can garner, and the more the cash flow. Its the affiliate marketing strategy that matters most.

A misleading conception of affiliate marketing is that its only for small businesses. However, there are plenty of cases where affiliates have gone on to build multi-million-pound brands and ventures. It is, therefore, safe to say split testing exposes an affiliate marketer to the best methods of showcasing the products and services their customers saving them time and energy they would otherwise require to find these out.

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