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A pre-lander is basically a one-page landing page that comes up as if a full blown website. This is the page that customers a...

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Split testing (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the goal of improving...

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Digital marketing in the Middle East is growing at a rapid pace and it can be rewarding for those who are active in the...

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When you make an entry into the Arab marketing scene you need to adopt tactics and strategy that will help you reach your target...

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  Your success as an affiliate depends largely on the offer that you are promoting and while it’s fashionable to jump on an offer...

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When you are running an inbound marketing campaign, it is important to define the Key Performance Indicators or KPIs. This is because these are...

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