Native advertising is a form of paid media where the ad blends perfectly and follows the natural form and function of the user experience where it is placed.
Native ads match the visual design of the experience they live within, and look and feel like natural content and are consistently with the native user experience, and function just like a natural content.
6 Things To Consider In Native Advertising
FORM – How does the ad fit with the overall page design? Is it in the viewer’s activity stream or not in-stream?
FUNCTION– Does the ad function like the other elements on the page in which it is placed? Does it deliver the same type of content experience, e.g., a video on a video page or story among stories, or is it different?
INTEGRATION – How well do the ad unit’s behaviors match those of the surrounding content? Are they the same, e.g., linking to an on-site story page, or are new ones introduced?
BUYING & TARGETING– Is the ad placement guaranteed on a specific page, section, or site, or will it be delivered across a network of sites? What type of targeting is available?
MEASUREMENT – What metrics are typically used to judge success? Are marketers more likely to use top-of-the-funnel brand engagement metrics (e.g., views, likes, shares, time spent) or bottom funnel ones (e.g., sale, download, data capture, register, etc.?)
DISCLOSURE – Is the disclosure clear and prominent?
Types of Native Ads
3. Content Recommendation Widgets
4. Custom Listings
Benefits Of Native Advertising
The Do’s Of Native Advertising
We would love to do business with you, while not get in touch with us today to get started as an advertiser or publisher with us