Why Media Buying Is Better Than Adwords

May 15, 2017

Media buying is not a very complicated affiliate marketing term as it simply implies what the name says “buying media”. This is basically purchasing ad space on a couple of sites or a single website for a period of time or budget.

Media buying is based on impression so it’s a CPM price model so you only pay a certain amount of money for every 1,000 times that your ad is viewed by users on the site. So the question is, why is media buying better simply buying traffic on Adwords? Well, there are a few reasons it is preferred by most affiliates and these reasons will be clearly outlined below.

Easy To Set Up
Media buying is easy to set up as you can get a direct link approved so you don’t have to spend time and money to create your own landing page. If the advertiser already has one set up. All you need to do is to approach a website owner directly or use a network that sells display traffic of other websites.

Scale Your Traffic
With media buying, you can easily scale your campaign to increase the amount of traffic to your ad but publishers don’t have this option with Adsword. So even if you have found something that works. You won’t have the chance to scale up.

Opportunity To Test

Media buying gives publishers an opportunity to test out different models so you become you commit huge budget on a plan you can test out the website’s display traffic before increasing your budget or opting out.

However, before opting for media buying, it is important to understand the traffic that works best for the offer you are trying to promote and also make use of Sitescout to test out your campaign before giving it a go.


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