Why Media Buying Is Better Than Adwords

May 15, 2017

Media buying is not a very complicated affiliate marketing term as it simply implies what the name says “buying media”. This is basically purchasing ad space on a couple of sites or a single website for a period of time or budget.

Media buying is based on impression so it’s a CPM price model so you only pay a certain amount of money for every 1,000 times that your ad is viewed by users on the site. So the question is, why is media buying better simply buying traffic on Adwords? Well, there are a few reasons it is preferred by most affiliates and these reasons will be clearly outlined below.

Easy To Set Up
Media buying is easy to set up as you can get a direct link approved so you don’t have to spend time and money to create your own landing page. If the advertiser already has one set up. All you need to do is to approach a website owner directly or use a network that sells display traffic of other websites.

Scale Your Traffic
With media buying, you can easily scale your campaign to increase the amount of traffic to your ad but publishers don’t have this option with Adsword. So even if you have found something that works. You won’t have the chance to scale up.

Opportunity To Test

Media buying gives publishers an opportunity to test out different models so you become you commit huge budget on a plan you can test out the website’s display traffic before increasing your budget or opting out.

However, before opting for media buying, it is important to understand the traffic that works best for the offer you are trying to promote and also make use of Sitescout to test out your campaign before giving it a go.


We totally love the smile that Gisele of Mobipium had on her face when she got her Apple iPhone7 for participating in our Applefied promo and that’s why we have decided to extend it further. This way we can put a smile on your face too by extending the duration of the promo. Do you want to win an Apple wristwatch? iPhone7 and iPhone X? Simply hit the numbers in the picture below and you get your price shipped to you. It’s that simple www.digitalraves.com ... See MoreSee Less

View on Facebook

Happy Women’s Day to all every woman out there. We love you and thank you for your amazing contribution to the world ... See MoreSee Less

View on Facebook

Hi guys, Meet Raven, our new team member that will make affiliate marketing SUPER EASY for you and every week she will be sharing amazing tips that will take your earnings from 0-100 real quick. got a quick affiliate marketing question? #ASKRAVEN and she will handle it.. 2018 WILL BE RAVEIOUS ... See MoreSee Less

View on Facebook

A New Year brings about a new beginning that will propel us to our dreams and as we make the step into 2018. We wish you a happy New Year that is filled with love, joy and happiness. From your friends at Digital Raves
Thank you for making 2017 amazing in more ways than one #happynewyear2018 #happynewyear #digitalraves
... See MoreSee Less

View on Facebook

What an amazing event that brings family and friends together in love and happiness. At Digital Raves, family is at the core of our operations and we consider you as a part of our big family and want you to have a very merry Christmas.

Always be merry now and always .. from all of us at Digital Raves #merrychristmas #digitalraves #affiliatemarketing
... See MoreSee Less

View on Facebook


Recent Posts

Keep in Touch

We would love to do business with you, while not get in touch with us today to get started as an advertiser or publisher with us