How To Effectively Track Affiliate Offers

October 16, 2017


Affiliate marketing is the process of advertising goods and services for companies and organizations and getting a percent cut in the event of a sale through your marketing efforts. In the age of social media, Companies employ this method to reach out to more people. But not just any social media account is a viable marketing outlet. A social media page has to generate a lot of traffic and have a large following to be effective in affiliate marketing. Affiliate sales from an affiliate marketing website can generate sales for a company even when they’re not working.

Practically anyone with a website and good knowledge on the internet of things can be an affiliate marketer. Affiliate marketing allows websites to sell a whole range of products and services without worrying about running cost for a commercial space, maintaining inventory, shipping products to customers or dealing with customer complaints and issues. An affiliate marketer is given a unique identity number. A link on the affiliate website that leads to a product on the distributor’s website and that unique ID number is used to track the sales back to the affiliate marketer. After the sale is made, the marketer is given a commission on the sale. However, while the distributor tracks your sales for you, as an affiliate marketer it is your responsibility to keep tabs on your affiliate account leads and ensure you get paid for the sales you make. Note that to become an affiliate marketer, you need to generate traffic to your website and have a large following on social media as this brings visitors who can become paying customers.

Tracking Affiliate Offers

Decide on the type of product you want to sell and choose an online distributor that offers affiliate accounts for those products. Some products and services are easier to sell than others. Choose the one you understand and can relate to as this will make convincing potential clients more natural. Amazon, for example, offers thousands of products ranging from drugs to computers. While some manufacturers offer direct affiliate programs through their websites.

Read carefully the small prints and the terms of service to determine the percent of sales and how you will be paid. Be sure you understand the terms of payment and ask questions before embarking on affiliate marketing.

Keep your affiliate ID, username, password and the URL you use to log in to your affiliate account safe. Visit the distributor’s or manufacturer’s website regularly to track sales on your affiliate products. Track sales on your administrative dashboard to see how many sales you have made. Some distributors and manufacturers may provide you with analytic information which includes the number of clicks your ads receive.

It is advised to keep a record of the sales you made in a spreadsheet, including the distributor service, the product, the date it was sold and how much money you made on each sale.

Endeavour to keep track of sales of affiliate marketing to get a reward for your marketing efforts.


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