Email marketing is one of the most direct internet marketing channels that is used to market products and services to a wide and sometimes targeted audience.
The great thing about email marketing is that it can easily be tracked so the success and failure of your online campaigns can easily be tracked. Email marketing is ranked as the second most effective online marketing strategy after search engine marketing. Because it makes it easier for people to send targeted contents that are personalized to their consumers.
It is also a very cheap and flexible method of marketing that makes the tracking of ROI easier and faster. But if you don’t get it right, you will be barking at the wrong tree. So the ultimate question here is, what’s the right way to explore the world of email marketing and ensure that it is profitable for you? Well, it is definitely not rocket science as the VP of Sales and Marketing of Digital Raves, Segun Ketiku would say. So we have come with some great tips that will help get your email marketing up and running, which we will share with you below;
Be Creative – You need to be creative with the design of your emails and carry out research on whether your audience prefer reading emails in text or HTML
Is It Relevant? – You need to target the right people and share the information that is relevant and profitable to them and your conversion rate will increase.
Incentives – Make sure you fix up the right incentives in your mail and it would get the attention of your target audience because who doesn’t like a free gift?.
Timing – It is important to send emails at the right time because the chance of your target audience opening an email late at night is extremely low. So you have to send out your emails when they are getting ready to start their day,
Copy – make sure the copywriting is catchy enough to get your readers engaged and put up the main words at the top of the email because people have short attention spam and you don’t want them opting out before they get to the good part.
Landing Page – Don’t just hyperlink your customers to your website of your home page; show them exactly where you want them to go and make it quick and easy to complete any forms.
Avoid Spam Detectors: Using words like cash, Too much CAPLOCKS, illegal links and other spammy contents will kill your email campaign before it kicks offs.
There are more tips that could turn your email campaigns into a goldmine for your business. But you still need to align your other marketing campaigns so it compliments the efforts of your email campaigns.
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