A pre-lander is basically a one-page landing page that comes up as if a full blown website. This is the page that customers a directed to before they are directed to the main product site to make a purchase or to sign up.
The oint of a landing page is they help increase the visitor’s desire to complete the actions you want.
Why Pre-Landers Are Important
Anatomy Of a Good Pre-lander
#1 A clear call to action
They need a well-made, clear, and very explicit button that’ll guide users towards conversions.
#2 They need to have steps
This part is especially true for dating offers. As the user answers some questions and goes on to the next step, they feel increasingly more engaged. 3 to 5 steps. That’s the usual recommendation.
#3 Have a catchy look (nice Pictures)
It needs to be aesthetically cool. It has to be something a user will land on and that immediately spark interest. Why? Because – in case it’s unappealing or bland – the user will simply close it and forget about it!
#4 It has to be beautifully designed
Shady, shoddy, low-grade kind of inferiorly designed pre-landers usually make the campaign worse. If you can’t design to save your life you might as well stick with old school direct linking so you don’t embarrass yourself.
#5 It should load very quickly
There are lots of people who’ve already worked on the stats and it’s proven: the longer it takes for your pre-lander to load, the lower your CR will be. Don’t think about seconds, here. Think about milliseconds! For real!
Now that we’ve taken you through what makes a great landing page, let’s look at how different landing pages should look like for different verticals
?They’ll basically consist of some super slick graphics on the back,
?with a short message about the game and
?a clear call to action.
Your system is out of date”, or
“Your computer is running too slow
a very clear call to action
We would love to do business with you, while not get in touch with us today to get started as an advertiser or publisher with us