logo
serve.bg

5 Tips To Optimize Adword Campaigns

April 13, 2017

 

The success of an adword campaign depends on a whole lot of factors which includes optimization.

In simple terms, optimization is an act or process of making a campaign fully perfect, functional, or effective as possible. It is more or less like checking if a pipleline is leaking after it has been set up.

So without further ado we will get right down to ways that you can optimize a campaign;

Tip 1 – Define your targets

Defining or setting a target might seem like cliché too obvious to you, but it is important to note that optimization has to be done based on certain target. It is only after your target has been defined that you will be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match

Tip 2 – Check The ‘Auto Tagging’

This check will pass the ‘gclid’ through to Google Analytics and allow data from AdWords to be sent to it.

This checkbox is placed under Account Settings > Preferences after clicking the wheel at the top right corner of the screen.

Tip 3 – Set ad Rotation To “Rotate Indefinitely”

The default option in AdWords is ‘Optimize for clicks’, but this options is often meant for beginners. You have to set your ad rotation to ‘rotate indefinitely’ so all your ads can get equal opportunity.

This will make your CTR more meaningful, and will unify the number of conversion that all your offers get.

Tip 4 – Don’t Start A New Campaign On Friday

Starting a campaign on Friday, is a definite “No NO” when it comes to pushing ADword campaigns because you need at least 24 hours to go over an offer and this can’t happen if you upload the campaign on Friday. Thus you won’t be able to make changes as soon as possible.

Tip 5 – Make Sure Everything Is Approve

More often than not you’ll be able to find disapproved ads that you missed which can make your ads inactive , check the keywords that your competitors are using and keywords that are clashing with other keywords within a different ad group.

 

FOLLOW US

Hi guys, Meet Raven, our new team member that will make affiliate marketing SUPER EASY for you and every week she will be sharing amazing tips that will take your earnings from 0-100 real quick. got a quick affiliate marketing question? #ASKRAVEN and she will handle it.. 2018 WILL BE RAVEIOUS ... See MoreSee Less

View on Facebook

A New Year brings about a new beginning that will propel us to our dreams and as we make the step into 2018. We wish you a happy New Year that is filled with love, joy and happiness. From your friends at Digital Raves
:
Thank you for making 2017 amazing in more ways than one #happynewyear2018 #happynewyear #digitalraves
... See MoreSee Less

View on Facebook

Christmas,
What an amazing event that brings family and friends together in love and happiness. At Digital Raves, family is at the core of our operations and we consider you as a part of our big family and want you to have a very merry Christmas.

Always be merry now and always .. from all of us at Digital Raves #merrychristmas #digitalraves #affiliatemarketing
... See MoreSee Less

View on Facebook

It's Monday, Don't forget to be awesome and check bit.ly/2CydsTm for the latest updates in the world of Affiliate Marketing #affiliatemarketing #digitalraves ... See MoreSee Less

View on Facebook

Categories

Recent Posts

Keep in Touch

We would love to do business with you, while not get in touch with us today to get started as an advertiser or publisher with us